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GVFeaturing Gary Vaynerchuk

Changing the Narrative: Black Cats as Symbols of Luck

Gary and the VeeFriends community will change the perception of black cats from unlucky to lucky over the next several decades.

Apr 21, 2026|2 min read|Social Signal Playbook Editorial

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The Claim

“We picked the black cat, the world told us that a black cat was unlucky that a black cat was bad. We are going to over the next 40 to 50 years change the [ __ ] script. We are going to teach the world that a black cat is lucky.”

Gary and the VeeFriends community will change the perception of black cats from unlucky to lucky over the next several decades.

Original Context

The statement made by Gary Vaynerchuk during the VeeCon 2023 Closing Keynote reflects a broader cultural narrative surrounding black cats. Historically, black cats have been associated with superstition and bad luck, particularly in Western cultures, where they are often linked to witchcraft and the occult. This negative perception has permeated various societal layers, influencing everything from folklore to media portrayals. Vaynerchuk's claim emerges from a desire to leverage the VeeFriends community—a group centered around NFTs and digital engagement—to actively reshape this narrative. By adopting a black cat as a mascot, the VeeFriends initiative seeks to challenge entrenched beliefs and promote a new understanding of these animals as symbols of good fortune, creativity, and companionship. This ambition is not merely a whimsical endeavor; it reflects a strategic approach to community building and cultural influence, aiming to foster a more positive association with black cats through storytelling, art, and community engagement.

"here is the greatest thing about decisions if three people leave with this one tonight then I've won this whole vcon there's a secret that you don't know about decisions it's called you wouldn't have known the alternative and so it doesn't [ __ ] matter when you make a decision you've made a decision and you actually don't know how the other way would have worked out you wouldn't have known."

Gary Vaynerchuk— How To Deal With The Fear of Making The Wrong Decisions l VeeCon 2023 Closing Keynote

What Happened

Since the claim was made, the VeeFriends community has taken several concrete steps toward changing the narrative surrounding black cats. The initiative has launched various campaigns and events that highlight the positive attributes of black cats, including their loyalty and intelligence. For instance, the community has partnered with animal shelters to promote black cat adoption, emphasizing their often-overlooked qualities. Additionally, social media campaigns have showcased user-generated content featuring black cats in positive and endearing contexts, effectively countering negative stereotypes. The response from the public has been mixed; while many supporters have embraced the initiative, others remain skeptical, clinging to traditional beliefs about black cats. Nonetheless, the effort has gained traction, with increasing visibility of black cats in popular culture, including merchandise and media representations that frame them as symbols of luck and prosperity.

"You have no alternative being a human being is making decisions and living with it that's the game and there's no other way to do it or just chill with your dog every day I don't [ __ ] know run it beon"

Gary Vaynerchuk— How To Deal With The Fear of Making The Wrong Decisions l VeeCon 2023 Closing Keynote

Assessment

The prediction that Gary and the VeeFriends community will successfully change the perception of black cats is a complex one, marked by both progress and challenges. On one hand, the efforts to promote black cats as symbols of luck have gained momentum, supported by cultural shifts and increased advocacy for animal welfare. The community's engagement through various platforms has fostered a more positive narrative, aligning with broader societal trends that favor inclusivity and positive representation. However, the deeply ingrained superstitions surrounding black cats cannot be overlooked. While there is evidence of changing attitudes, the pace of this transformation may not meet the ambitious timeline set by Vaynerchuk. Cultural narratives are notoriously resilient, and while the VeeFriends community has made strides, the complete overhaul of public perception will require sustained effort and engagement over decades. Therefore, while the prediction is partially correct, it is essential to recognize the complexities involved in altering long-standing beliefs and the need for continued advocacy and storytelling to achieve the desired outcome.

"This resume [ __ ] is [ __ ] I have great news alert for all of you the resume is some 1992 [ __ ] I don't think I've ever looked at a resume in my [ __ ] life."

Gary Vaynerchuk— How To Deal With The Fear of Making The Wrong Decisions l VeeCon 2023 Closing Keynote

What Has Changed Since

The cultural landscape surrounding black cats has shifted significantly since Vaynerchuk's claim. Increased awareness of animal welfare issues has led to a broader acceptance of black cats as pets, partly due to initiatives like 'Black Cat Appreciation Day' and campaigns from organizations such as the ASPCA. The rise of social media has also played a crucial role, enabling communities to share positive stories and images of black cats, thereby challenging the longstanding superstitions. Furthermore, the NFT and digital art movements, which VeeFriends is a part of, have introduced new avenues for storytelling and representation. As digital assets gain popularity, the potential for black cats to be reimagined in a positive light through art and community engagement becomes more feasible. This shift is not just anecdotal; surveys indicate a gradual decline in negative perceptions of black cats, suggesting that the narrative is indeed changing. The VeeFriends community's efforts align with these broader trends, positioning them as catalysts for this cultural transformation.

Frequently Asked Questions

What specific actions has VeeFriends taken to promote black cats?
VeeFriends has launched campaigns that include partnerships with animal shelters for black cat adoptions and social media initiatives showcasing positive stories and images of black cats.
How does social media influence the perception of black cats?
Social media allows for the rapid sharing of positive narratives and images, helping to counteract negative stereotypes and fostering a community that celebrates black cats.
What are some historical beliefs about black cats?
Historically, black cats have been associated with bad luck and witchcraft, particularly in Western cultures, leading to their stigmatization.
Are there any studies supporting the changing perception of black cats?
Yes, recent surveys indicate a gradual decline in negative perceptions of black cats, suggesting that cultural narratives are shifting positively.

Works Cited & Evidence

1

How To Deal With The Fear of Making The Wrong Decisions l VeeCon 2023 Closing Keynote

primary source·Tier 1: Official Primary·GaryVee·Jul 1, 2024

Primary source video

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Disclosure: Prediction assessments reflect editorial analysis as of the date shown. Outcome evaluations may be updated as new evidence emerges. This page was generated with AI assistance.

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