Playbook / Playbooks
Attention economics.
A working guide to finding where attention goes and deciding what to publish there.
About this playbook
Understand why attention is now won through signal density, platform behavior, and trust cues rather than reach alone.
15 pieces · Intermediate · Latest source
Talks · Insights
Featured perspectives: Gary Vaynerchuk · Neil Patel · Alex Hormozi
Reading list
Latest reading
- Show episode
The #1 Way to Capture Attention in 2027
- Source note
20 Zero Click Marketing Questions Everyone’s Asking
- Channel video
The Biggest Social Media Shift Nobody Is Talking About
- Source note
The Real Reason Why You're Not Winning on Social Media
- Source note
How to Grow a Your Brand on Social Media in 2027
- Channel video
The reason you don't grow on Social Media
- Channel video
Everything You Need to Know About Social Media in October 2026
- Source note
How to Turn Views on Social Media into Customers for Your Business
- Podcast
The Hardest Parts of Zero Click Marketing (Rand Fishkin returns!)
- Source note
How to Win in the New Era of Social Media
- Channel video
How I'd Grow on Social Media If I Started Today
- Source note
How to Make Money With Social Media (My Exact Playbook) | Ep 1005
- Channel video
Stop Overthinking What to Post on Social Media
- Channel video
The REASON you are no posting on Social Media
- Prediction
The Imperative of Becoming a Media Company: Analyzing the Claim
The decision
- Identify the audience and the decision you need it to make.
- Choose one observable response before publishing.
- Record what happened and what you would change next.
Before choosing a channel, ask where a specific audience already spends its time and which actions there indicate intent.
Work through it
Pick one audience, one format and one observable response. Write what would lead you to change the next version before the first one goes out.
Why It Matters
Brands that misread how signals travel across platforms waste effort on content that never compounds.
Frequently Asked Questions
What is 'attention economics'?
How do you measure attention?
Is attention the same as engagement?
Source Trail
We select dated originals and archive notes about attention and attention economy. The publisher’s date sets the reading order. Items without a known original date come last.
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