Holy War Propaganda (How the Pentagon Is Selling a Crusade to American Troops)

Our reading notes on Russell Brunson

• #1 Way To Make More Money When Selling Online (Value Ladder)

  In his video lesson Brunson introduces the value ladder as a way to think about successive offers. It is a design question a consultant can inspect without accepting the financial promise in the video title. The customer should be able to tell exactly what they receive at the first step.

• How I Found My NEXT Billion-Dollar Business

  Brunson’s episode outline places unsuccessful software ideas alongside the decision to pursue another product. The chapters let listeners follow which projects he abandoned and which opportunity attracted his attention. The headline gives the speaker’s ambition. Valuing the new project would require independent evidence.

• Welcome to Bootstrapped Secrets – A New Show From Russell Brunson

  Brunson introduces a series about building OverSkill and says he will document launches, setbacks and lessons as they occur. For a reader following a founder’s public account, the introduction provides an early record of what the founder intended. Later episodes can then be read against that starting point.