He Made $1.8 Billion With 800 Fake Doctors. I Think the FTC Is Coming.

Our reading notes on Russell Brunson

• How I Found My NEXT Billion-Dollar Business

  Brunson’s episode outline places unsuccessful software ideas alongside the decision to pursue another product. The chapters let listeners follow which projects he abandoned and which opportunity attracted his attention. The headline gives the speaker’s ambition. Valuing the new project would require independent evidence.

• Expert Secrets & Online Strategies with Russell Brunson

  Porterfield asks Brunson how a person with a small following can explain an unfamiliar idea. He describes telling the story of the experience that changed his own mind, giving listeners a way into the reasoning. A customer still needs evidence that the resulting offer fits their circumstances.

• Welcome to Bootstrapped Secrets – A New Show From Russell Brunson

  Brunson introduces a series about building OverSkill and says he will document launches, setbacks and lessons as they occur. For a reader following a founder’s public account, the introduction provides an early record of what the founder intended. Later episodes can then be read against that starting point.