Half Your Content, 5% of Your Traffic

Our reading notes on Neil Patel

• How Updating Your Old Content Can Help With Your Rankings

  Patel presents examples of older articles his team revised and identifies changes in the search results they subsequently observed. He also distinguishes stale information from a page that has merely aged. The examples suggest edits worth investigating, while an editor still needs to check demand, seasonality and other simultaneous changes.

• Entenda o que é content pruning e qual é sua importância

  Patel’s Portuguese-language article describes auditing existing pages and deciding whether to update, reorganize or retire them. It discusses redirects when a page is removed. The case for each treatment depends on the individual page’s purpose and condition. The evidence to gather includes what readers do on that page and where they would land afterward.

• Untapped Strategies to Grow Your Email List and Your Business

  Patel and Porterfield discuss what happens when subscribers stop opening messages and why the total size of a mailing list can give a misleading picture. Their conversation directs attention to engagement and deliverability. Decisions about an individual subscriber also need to respect the subscription promise and the sender’s actual evidence.