Schema Markup Didn’t Make the List

Our reading notes on Neil Patel

• Untapped Strategies to Grow Your Email List and Your Business

  Patel and Porterfield discuss what happens when subscribers stop opening messages and why the total size of a mailing list can give a misleading picture. Their conversation directs attention to engagement and deliverability. Decisions about an individual subscriber also need to respect the subscription promise and the sender’s actual evidence.

• FlexJet CEO Doesn’t Believe In M&A, Should You?

  Patel draws on companies he has bought to question a blanket objection to acquisitions. The chapter beginning at 2:02 gives his argument. The hosts also discuss the operational problems a small acquisition can bring, a useful question for anyone considering buying a publication to reach its readers.

• Answer Engine Optimization: How to Improve AI Visibility

  Patel discusses writing direct answers to real questions and organizing supporting detail so readers can inspect it. The piece also makes claims about search and AI visibility. Clear formatting is something an editor can verify on a page. Citation by a particular assistant requires a separate observed answer.