SEO Strategy: Why 'Versus' Pages Are Your Secret Weapon

Our reading notes on Neil Patel

• The Wells Fargo Client Retention Strategy That Actually Works

  Patel describes a bank that invited existing customers to events after their business had been won. A competing lender waited until the last minute to make an offer. The timing changes what a customer can reasonably infer about the invitation. A thank-you delivered without an immediate ask can stand on its own.

• How Updating Your Old Content Can Help With Your Rankings

  Patel presents examples of older articles his team revised and identifies changes in the search results they subsequently observed. He also distinguishes stale information from a page that has merely aged. The examples suggest edits worth investigating, while an editor still needs to check demand, seasonality and other simultaneous changes.

• Untapped Strategies to Grow Your Email List and Your Business

  Patel and Porterfield discuss what happens when subscribers stop opening messages and why the total size of a mailing list can give a misleading picture. Their conversation directs attention to engagement and deliverability. Decisions about an individual subscriber also need to respect the subscription promise and the sender’s actual evidence.