How CEOS should use LinkedIn

Our reading notes on Gary Vaynerchuk

• The #1 Secret to B2B Growth on LinkedIn

  With Poppi co-founder Allison Ellsworth, Vaynerchuk questions the use of a post’s potential audience as a result. He pairs distribution on LinkedIn and TikTok with the work of replying to comments. A reply can reveal who saw the post and why it interested them, two things a follower total cannot tell an editor.

• Why You Need to Forget Your “Mistakes” and Focus on Your Next Thing

  The episode listing describes Vaynerchuk’s conversation with CRWD founder Ryan Chen about paying people to try products, visit a store and give feedback. For someone planning a sampling day, that raises two separate questions. Did someone take the free sample, and did the experience give them a reason to look for the product again?

• The Real Reason Why You're Not Winning on Social Media

  Vaynerchuk’s episode notes connect two jobs a livestream can do. During a shopping session a host can respond to a question as it arrives. Later, the answer can reach someone who missed the session. The edit needs to restore the product, the question and any qualification that viewers saw earlier in the stream.