THE BIGGEST REASON PEOPLE DON'T KNOW WHAT TO DO | DAILYVEE 321

Our reading notes on Gary Vaynerchuk

• The Real Reason Why You're Not Winning on Social Media

  Vaynerchuk’s episode notes connect two jobs a livestream can do. During a shopping session a host can respond to a question as it arrives. Later, the answer can reach someone who missed the session. The edit needs to restore the product, the question and any qualification that viewers saw earlier in the stream.

• Alternative Sports’ Future Rise and What It Means to Everyone

  Vaynerchuk connects the growth of emerging sports to the experience of their earliest fans. The notes name two ways into a league, an individual athlete’s personality and attachment to a team. Those entry points call for different introductions even when they lead to the same match.

• The Mid-Funnel is the Biggest Opportunity in Marketing

  Vaynerchuk discusses Wine Library with Jon Evans and connects relevance to the period between noticing a business and deciding to buy. Someone who knows a shop exists may still be unable to choose a bottle for dinner. Answering that middle question gives organic material a job beyond announcing an offer.