Is Effort Enough to Scale [12/22/09]

Our reading notes on Gary Vaynerchuk

• The One Thing I Didn’t Clarify Enough in Jab, Jab, Jab, Right Hook

  Vaynerchuk revisits his book’s distinction between doing something useful for an audience and asking for a sale. His clarification addresses a mistaken expectation that giving entitles the seller to a response. He also discusses reducing friction when a reader does choose to act.

• Why You Need to Forget Your “Mistakes” and Focus on Your Next Thing

  The episode listing describes Vaynerchuk’s conversation with CRWD founder Ryan Chen about paying people to try products, visit a store and give feedback. For someone planning a sampling day, that raises two separate questions. Did someone take the free sample, and did the experience give them a reason to look for the product again?

• The Real Reason Why You're Not Winning on Social Media

  Vaynerchuk’s episode notes connect two jobs a livestream can do. During a shopping session a host can respond to a question as it arrives. Later, the answer can reach someone who missed the session. The edit needs to restore the product, the question and any qualification that viewers saw earlier in the stream.