#AskGaryVee Episode 36: How To Create Real Estate Content

Our reading notes on Gary Vaynerchuk

• Document, Don’t Create: Creating Content That Builds Your Personal Brand

  Vaynerchuk proposes documenting work in progress as an alternative starting point for someone stuck trying to invent a polished persona. The useful material is a decision or lesson that really occurred. An ordinary workday also contains private details and unfinished judgments that an editor should leave out.

• The Real Reason Why You're Not Winning on Social Media

  Vaynerchuk’s episode notes connect two jobs a livestream can do. During a shopping session a host can respond to a question as it arrives. Later, the answer can reach someone who missed the session. The edit needs to restore the product, the question and any qualification that viewers saw earlier in the stream.

• How to Start Creating Content

  Vaynerchuk discusses taking part in smaller shows and collaborating with other creators as ways to begin publishing. A guest appearance can supply a useful exchange that neither participant has to invent alone. Republishing any of it still depends on permission and enough context to preserve the guest’s meaning.