Steal this podcast growth strategy #business #marketing

Our reading notes on Gary Vaynerchuk

• An Unconventional Content Marketing Strategy: Getting 7M+ Views

  Vaynerchuk follows a substantial piece of content into shorter pieces distributed across different platforms. Community reactions supply material for subsequent decisions, including how to title a piece. The figure in the headline belongs to the author’s case, where an established audience and a production team were already in place.

• How to Turn Views on Social Media into Customers for Your Business

  Vaynerchuk describes using organic video to identify promising creative, then pairing it with a clear offer when it reaches people again. A well-watched demonstration supplies a candidate for an ad. Whether people understood what was for sale remains a separate question that a customer conversation or a purchase can help answer.

• The #1 Secret to B2B Growth on LinkedIn

  With Poppi co-founder Allison Ellsworth, Vaynerchuk questions the use of a post’s potential audience as a result. He pairs distribution on LinkedIn and TikTok with the work of replying to comments. A reply can reveal who saw the post and why it interested them, two things a follower total cannot tell an editor.