How to make Ads for local businesses that WORK

Our reading notes on Gary Vaynerchuk

• How to Win by Giving Value to Local Retailers

  In his conversation with the Hobby Nonsense crew, Vaynerchuk explains why he prioritized local card shops for a VeeFriends sticker launch. A creator selling directly and a store owner teaching newcomers how to collect each contribute something to a release. The distribution decision determines which of them gets to build the next customer relationship.

• Document, Don’t Create: Creating Content That Builds Your Personal Brand

  Vaynerchuk proposes documenting work in progress as an alternative starting point for someone stuck trying to invent a polished persona. The useful material is a decision or lesson that really occurred. An ordinary workday also contains private details and unfinished judgments that an editor should leave out.

• Why You Need to Forget Your “Mistakes” and Focus on Your Next Thing

  The episode listing describes Vaynerchuk’s conversation with CRWD founder Ryan Chen about paying people to try products, visit a store and give feedback. For someone planning a sampling day, that raises two separate questions. Did someone take the free sample, and did the experience give them a reason to look for the product again?