The REAL #1 marketing strategy

Our reading notes on Gary Vaynerchuk

• An Unconventional Content Marketing Strategy: Getting 7M+ Views

  Vaynerchuk follows a substantial piece of content into shorter pieces distributed across different platforms. Community reactions supply material for subsequent decisions, including how to title a piece. The figure in the headline belongs to the author’s case, where an established audience and a production team were already in place.

• The Real Reason Why You're Not Winning on Social Media

  Vaynerchuk’s episode notes connect two jobs a livestream can do. During a shopping session a host can respond to a question as it arrives. Later, the answer can reach someone who missed the session. The edit needs to restore the product, the question and any qualification that viewers saw earlier in the stream.

• The Mid-Funnel is the Biggest Opportunity in Marketing

  Vaynerchuk discusses Wine Library with Jon Evans and connects relevance to the period between noticing a business and deciding to buy. Someone who knows a shop exists may still be unable to choose a bottle for dinner. Answering that middle question gives organic material a job beyond announcing an offer.