The One Skill That Is the Foundation of My Success | LinkedIn Keynote in 5

Our reading notes on Gary Vaynerchuk

• The #1 Secret to B2B Growth on LinkedIn

  With Poppi co-founder Allison Ellsworth, Vaynerchuk questions the use of a post’s potential audience as a result. He pairs distribution on LinkedIn and TikTok with the work of replying to comments. A reply can reveal who saw the post and why it interested them, two things a follower total cannot tell an editor.

• Document, Don’t Create: Creating Content That Builds Your Personal Brand

  Vaynerchuk proposes documenting work in progress as an alternative starting point for someone stuck trying to invent a polished persona. The useful material is a decision or lesson that really occurred. An ordinary workday also contains private details and unfinished judgments that an editor should leave out.

• Why You Need to Forget Your “Mistakes” and Focus on Your Next Thing

  The episode listing describes Vaynerchuk’s conversation with CRWD founder Ryan Chen about paying people to try products, visit a store and give feedback. For someone planning a sampling day, that raises two separate questions. Did someone take the free sample, and did the experience give them a reason to look for the product again?