Marketing & Culture: 2 Ingredients For Business Growth

Our reading notes on Gary Vaynerchuk

• How to Turn Views on Social Media into Customers for Your Business

  Vaynerchuk describes using organic video to identify promising creative, then pairing it with a clear offer when it reaches people again. A well-watched demonstration supplies a candidate for an ad. Whether people understood what was for sale remains a separate question that a customer conversation or a purchase can help answer.

• The #1 Secret to B2B Growth on LinkedIn

  With Poppi co-founder Allison Ellsworth, Vaynerchuk questions the use of a post’s potential audience as a result. He pairs distribution on LinkedIn and TikTok with the work of replying to comments. A reply can reveal who saw the post and why it interested them, two things a follower total cannot tell an editor.

• The Mid-Funnel is the Biggest Opportunity in Marketing

  Vaynerchuk discusses Wine Library with Jon Evans and connects relevance to the period between noticing a business and deciding to buy. Someone who knows a shop exists may still be unable to choose a bottle for dinner. Answering that middle question gives organic material a job beyond announcing an offer.