Using Content To Promote Future Products

Our reading notes on Gary Vaynerchuk

• Alternative Sports’ Future Rise and What It Means to Everyone

  Vaynerchuk connects the growth of emerging sports to the experience of their earliest fans. The notes name two ways into a league, an individual athlete’s personality and attachment to a team. Those entry points call for different introductions even when they lead to the same match.

• How to Start Creating Content

  Vaynerchuk discusses taking part in smaller shows and collaborating with other creators as ways to begin publishing. A guest appearance can supply a useful exchange that neither participant has to invent alone. Republishing any of it still depends on permission and enough context to preserve the guest’s meaning.

• An Unconventional Content Marketing Strategy: Getting 7M+ Views

  Vaynerchuk follows a substantial piece of content into shorter pieces distributed across different platforms. Community reactions supply material for subsequent decisions, including how to title a piece. The figure in the headline belongs to the author’s case, where an established audience and a production team were already in place.