How to convert views into sales

Our reading notes on Gary Vaynerchuk

• How to Turn Views on Social Media into Customers for Your Business

  Vaynerchuk describes using organic video to identify promising creative, then pairing it with a clear offer when it reaches people again. A well-watched demonstration supplies a candidate for an ad. Whether people understood what was for sale remains a separate question that a customer conversation or a purchase can help answer.

• An Unconventional Content Marketing Strategy: Getting 7M+ Views

  Vaynerchuk follows a substantial piece of content into shorter pieces distributed across different platforms. Community reactions supply material for subsequent decisions, including how to title a piece. The figure in the headline belongs to the author’s case, where an established audience and a production team were already in place.

• Why You Need to Forget Your “Mistakes” and Focus on Your Next Thing

  The episode listing describes Vaynerchuk’s conversation with CRWD founder Ryan Chen about paying people to try products, visit a store and give feedback. For someone planning a sampling day, that raises two separate questions. Did someone take the free sample, and did the experience give them a reason to look for the product again?