Most people didn't want electricity when it came out 😧

Our reading notes on Gary Vaynerchuk

• The Most Expensive 30 Seconds in Advertising

  At his Super Bowl roundtable with Jim Stengel and brand leaders, Vaynerchuk describes the event as a day to produce material. A participant trying a product, a creator explaining it and a broadcast spot serve different purposes. Planning those encounters ahead of time helps a team leave with something more specific than a highlight reel.

• The One Thing I Didn’t Clarify Enough in Jab, Jab, Jab, Right Hook

  Vaynerchuk revisits his book’s distinction between doing something useful for an audience and asking for a sale. His clarification addresses a mistaken expectation that giving entitles the seller to a response. He also discusses reducing friction when a reader does choose to act.

• Why You Need to Forget Your “Mistakes” and Focus on Your Next Thing

  The episode listing describes Vaynerchuk’s conversation with CRWD founder Ryan Chen about paying people to try products, visit a store and give feedback. For someone planning a sampling day, that raises two separate questions. Did someone take the free sample, and did the experience give them a reason to look for the product again?