What parents are getting wrong

Our reading notes on Gary Vaynerchuk

• Alternative Sports’ Future Rise and What It Means to Everyone

  Vaynerchuk connects the growth of emerging sports to the experience of their earliest fans. The notes name two ways into a league, an individual athlete’s personality and attachment to a team. Those entry points call for different introductions even when they lead to the same match.

• An Unconventional Content Marketing Strategy: Getting 7M+ Views

  Vaynerchuk follows a substantial piece of content into shorter pieces distributed across different platforms. Community reactions supply material for subsequent decisions, including how to title a piece. The figure in the headline belongs to the author’s case, where an established audience and a production team were already in place.

• Why You Need to Forget Your “Mistakes” and Focus on Your Next Thing

  The episode listing describes Vaynerchuk’s conversation with CRWD founder Ryan Chen about paying people to try products, visit a store and give feedback. For someone planning a sampling day, that raises two separate questions. Did someone take the free sample, and did the experience give them a reason to look for the product again?