THIS is why you need to start posting on LinkedIn | With @TheSkinnyConfidential

Our reading notes on Gary Vaynerchuk

• Why You Need to Forget Your “Mistakes” and Focus on Your Next Thing

  The episode listing describes Vaynerchuk’s conversation with CRWD founder Ryan Chen about paying people to try products, visit a store and give feedback. For someone planning a sampling day, that raises two separate questions. Did someone take the free sample, and did the experience give them a reason to look for the product again?

• The #1 Secret to B2B Growth on LinkedIn

  With Poppi co-founder Allison Ellsworth, Vaynerchuk questions the use of a post’s potential audience as a result. He pairs distribution on LinkedIn and TikTok with the work of replying to comments. A reply can reveal who saw the post and why it interested them, two things a follower total cannot tell an editor.

• How to Start Creating Content

  Vaynerchuk discusses taking part in smaller shows and collaborating with other creators as ways to begin publishing. A guest appearance can supply a useful exchange that neither participant has to invent alone. Republishing any of it still depends on permission and enough context to preserve the guest’s meaning.