Show episode
The Companies That Pay MILLIONS For Your Data…
Marketing School - Digital Marketing and Online Marketing Tips ·
Loads the Apple Podcasts player.
Open the original at Marketing School - Digital Marketing and Online Marketing Tips ↗
Our reading notes on Eric Siu
Why You Should Give Away All Your Workflows
In the episode description, Siu argues that sharing quickly changing automation workflows can lead people to ask for implementation help. He and Patel also discuss the cost of running those tools. Publishing a sample and operating a service indefinitely have different costs that a team can estimate separately.
SEO Strategy: Why 'Versus' Pages Are Your Secret Weapon
The episode notes credit Siu with separating head-to-head comparison pages from guides that help someone choose for a particular situation. Patel adds the question of which alternatives buyers already hear about. A comparison with a convenient rival can miss the actual choice a buyer made.
FlexJet CEO Doesn’t Believe In M&A, Should You?
The episode changes subject at 12:43. Siu discusses how much room a seller leaves the customer to speak, then describes using daily call reviews as input to quarterly reviews. A ratio can locate an exchange worth replaying. Listening to that exchange tells a manager which question the seller missed.