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The Wells Fargo Client Retention Strategy That Actually Works

Marketing School - Digital Marketing and Online Marketing Tips ·

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Our reading notes on Eric Siu

  • SEO Strategy: Why 'Versus' Pages Are Your Secret Weapon

    The episode notes credit Siu with separating head-to-head comparison pages from guides that help someone choose for a particular situation. Patel adds the question of which alternatives buyers already hear about. A comparison with a convenient rival can miss the actual choice a buyer made.

  • #1 Marketing Strategy: The Content Sprout Method

    Siu describes treating one substantial piece as the origin of several shorter pieces, then promoting or revisiting material that proves useful. His examples include video and live interactions. Reusing a source saves work only if the next format can answer a recognizable question for its own audience.

  • FlexJet CEO Doesn’t Believe In M&A, Should You?

    The episode changes subject at 12:43. Siu discusses how much room a seller leaves the customer to speak, then describes using daily call reviews as input to quarterly reviews. A ratio can locate an exchange worth replaying. Listening to that exchange tells a manager which question the seller missed.