Never say this in business. Say THIS instead.

Our reading notes on Codie Sanchez

• MrBallen: How to Tell Stories Better Than 99% of People (Do This)

  On Sanchez’s show, guest MrBallen explains how a small amount of biographical context can carry the opening of a story. The episode pairs that idea with a simple three-point structure and deliberate silence. For someone telling a customer story, an opening detail earns its place when the later decision depends on it.

• Stop Creating Businesses. Buy One Instead.

  Bob Safian asks Sanchez how an owner builds a business that can run without them. She describes looking at operating data every 90 days and revising the system in response. Her exchange with Safian comes after an interview with another founder, so follow the speaker labels when comparing the two accounts.

• This Mindset Shift Can 10x Your Income | Chris Do

  Sanchez’s BigDeal interview with designer Chris Do examines what happens when a client pushes back on a creative proposal. Do ties pricing to positioning and specificity. An estimate for “design work” leaves the buyer to guess which problem the work will solve and what makes that particular designer a fit.