It’s Never Been Easier To Be In The Top 1% (Do This NOW)

Our reading notes on Codie Sanchez

• MrBallen: How to Tell Stories Better Than 99% of People (Do This)

  On Sanchez’s show, guest MrBallen explains how a small amount of biographical context can carry the opening of a story. The episode pairs that idea with a simple three-point structure and deliberate silence. For someone telling a customer story, an opening detail earns its place when the later decision depends on it.

• This Mindset Shift Can 10x Your Income | Chris Do

  Sanchez’s BigDeal interview with designer Chris Do examines what happens when a client pushes back on a creative proposal. Do ties pricing to positioning and specificity. An estimate for “design work” leaves the buyer to guess which problem the work will solve and what makes that particular designer a fit.

• The Illusion of Safety

  Sanchez frames reliance on one employer as a concentration risk and draws on her experience running a laundromat while working in finance. She recalls having to fix machines and cover for missing staff. Someone considering a side business can use those details to ask whether an additional income stream also depends on the same scarce hours.