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Our reading notes on Codie Sanchez

• MrBallen: How to Tell Stories Better Than 99% of People (Do This)

  On Sanchez’s show, guest MrBallen explains how a small amount of biographical context can carry the opening of a story. The episode pairs that idea with a simple three-point structure and deliberate silence. For someone telling a customer story, an opening detail earns its place when the later decision depends on it.

• This Mindset Shift Can 10x Your Income | Chris Do

  Sanchez’s BigDeal interview with designer Chris Do examines what happens when a client pushes back on a creative proposal. Do ties pricing to positioning and specificity. An estimate for “design work” leaves the buyer to guess which problem the work will solve and what makes that particular designer a fit.

• Codie Sanchez: These “Boring Businesses” Will Make You Rich

  The hosts ask Sanchez how she sets criteria for an acquisition and how owner compensation affects the apparent earnings of a small business. The discussion makes the owner’s labor visible. A listing’s figures still need reconciliation with records and the cost of doing that work after a handover.