Unified Go-To-Market Live Episode 9: Signal Based Selling Continued

Our reading notes on Chris Walker

• From Burnt Out Founder to Freedom | Rewired Live Podcast w/ Jake Burhans

  Walker looks back at building Refine Labs and reaching revenue targets he once expected would make the business feel secure. In the episode description he says the goal kept moving. That recollection gives a founder a reason to ask what a target is meant to change in their working week.

• Refine Labs Study Confirms Measurement Gap in Software-Based Attribution & Releases Hybrid Attribution Framework

  Refine Labs compared the channels reported by buyers with the sources assigned by tracking software. A podcast could appear in a buyer’s account while search received credit in the software. The study describes the agency’s own dataset. A team needs its own responses before estimating the size of a similar gap.

• How to Build a Winning Company Culture in the AI Era | The New Rules of Leadership, Hiring, and Business | HR Superstars Podcast w/ Karina Young

  In Karina Young’s interview, Walker describes bringing collaborators in as contractors for several months so each side can see how the other handles difficult work. His example surfaces something a résumé rarely captures, the effect someone has on the people doing the work with them.