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Our reading notes on Alex Hormozi

• How to Price a Service Business So It Actually Makes Money | Ep 1002

  In a conversation about an event service, Hormozi asks how the team separately prices work such as sponsor and vendor management. He proposes a worksheet that turns answers about the scope into a quote. It gives the person preparing a proposal a way to show which responsibility changed the price.

• How to Learn Anything Fast | Ep 1011

  Hormozi uses basketball to explain why an instruction such as “get better at business” gives someone little to practice. A coach can observe a free throw and change part of the motion. A manager can give equally precise feedback on a discovery call once the team identifies the action in question.

• How to Make Money With Social Media (My Exact Playbook) | Ep 1005

  Hormozi describes a quarter when broader videos attracted attention while book sales, leads and applications fell. His counterexample is a creator who teaches registered dietitians to bill insurers. Small reach can be entirely appropriate when the problem is that specialized. His own sales comparison gives editors a question to test on their own audience.