How Much Money I Put Into My Books

Our reading notes on Alex Hormozi

• How to Make Money With Social Media (My Exact Playbook) | Ep 1005

  Hormozi describes a quarter when broader videos attracted attention while book sales, leads and applications fell. His counterexample is a creator who teaches registered dietitians to bill insurers. Small reach can be entirely appropriate when the problem is that specialized. His own sales comparison gives editors a question to test on their own audience.

• How to Price a Service Business So It Actually Makes Money | Ep 1002

  In a conversation about an event service, Hormozi asks how the team separately prices work such as sponsor and vendor management. He proposes a worksheet that turns answers about the scope into a quote. It gives the person preparing a proposal a way to show which responsibility changed the price.

• How I'd Turn One Event Into $2.5 Million | Ep 1000

  A concierge-practice operator already gets word-of-mouth referrals. Hormozi asks what would make that more repeatable, then examines local events and a possible workshop with an existing professional partner. Their discussion gets down to the minutes a visitor spends at a demonstration and who can offer the next appointment.