I Sold Everything & Drove To A Stranger’s Gym In California To Learn Everything About The Gym Biz

Our reading notes on Alex Hormozi

• Building a $2,300,000/yr Business for a Stranger in 57 Mins | Ep 1012

  The salon owner charges the same price throughout the week, although her busiest days cluster from Thursday to Saturday. Hormozi asks when the appointments actually fill before discussing a price change. A calendar that looks half empty on average can still have a waiting list for the hours customers want most.

• How to Learn Anything Fast | Ep 1011

  Hormozi uses basketball to explain why an instruction such as “get better at business” gives someone little to practice. A coach can observe a free throw and change part of the motion. A manager can give equally precise feedback on a discovery call once the team identifies the action in question.

• Alex Hormozi on Becoming a Millionaire, Quieting Your Ego & Forgetting About Legacy

  Howes asks Hormozi about ego, what makes a product better and when to discuss price. Together those questions offer a way to examine a difficult sales conversation. A founder can be proud of the work and still learn that a customer cares about a different result.