Don't Fall For This Trap In Business

Our reading notes on Alex Hormozi

• Building a $2,300,000/yr Business for a Stranger in 57 Mins | Ep 1012

  The salon owner charges the same price throughout the week, although her busiest days cluster from Thursday to Saturday. Hormozi asks when the appointments actually fill before discussing a price change. A calendar that looks half empty on average can still have a waiting list for the hours customers want most.

• Can I Save This Failing Park in 90 Days? | Ep 1008

  While reviewing a summer-camp booking page with an adventure-park owner, Hormozi hits a question the promotional banners have crowded out. A parent needs to understand what happens to their child at the park. He examines the schedule, the parent rating beside the button and which reviews describe this particular experience.

• How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

  A roofing contractor asks whether a video for a prospective customer should resemble his public YouTube videos. Hormozi walks through the narrower job of a sales video. Explain the proposed work, show a relevant local example and address the questions homeowners routinely ask before someone comes to the house.