This Is What Actually Makes Money

Our reading notes on Alex Hormozi

• How to Price a Service Business So It Actually Makes Money | Ep 1002

  In a conversation about an event service, Hormozi asks how the team separately prices work such as sponsor and vendor management. He proposes a worksheet that turns answers about the scope into a quote. It gives the person preparing a proposal a way to show which responsibility changed the price.

• Can I Save This Failing Park in 90 Days? | Ep 1008

  While reviewing a summer-camp booking page with an adventure-park owner, Hormozi hits a question the promotional banners have crowded out. A parent needs to understand what happens to their child at the park. He examines the schedule, the parent rating beside the button and which reviews describe this particular experience.

• How to Make Money With Social Media (My Exact Playbook) | Ep 1005

  Hormozi describes a quarter when broader videos attracted attention while book sales, leads and applications fell. His counterexample is a creator who teaches registered dietitians to bill insurers. Small reach can be entirely appropriate when the problem is that specialized. His own sales comparison gives editors a question to test on their own audience.