How To Not Get Emotional About Your Business

Our reading notes on Alex Hormozi

• Alex Hormozi on Becoming a Millionaire, Quieting Your Ego & Forgetting About Legacy

  Howes asks Hormozi about ego, what makes a product better and when to discuss price. Together those questions offer a way to examine a difficult sales conversation. A founder can be proud of the work and still learn that a customer cares about a different result.

• Building a $2,300,000/yr Business for a Stranger in 57 Mins | Ep 1012

  The salon owner charges the same price throughout the week, although her busiest days cluster from Thursday to Saturday. Hormozi asks when the appointments actually fill before discussing a price change. A calendar that looks half empty on average can still have a waiting list for the hours customers want most.

• How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

  A roofing contractor asks whether a video for a prospective customer should resemble his public YouTube videos. Hormozi walks through the narrower job of a sales video. Explain the proposed work, show a relevant local example and address the questions homeowners routinely ask before someone comes to the house.