Ignore Everyone Else

Our reading notes on Alex Hormozi

• The X Factor: Why Dolly Parton Was Impossible to Ignore | Ep 999

  Hormozi uses Dolly Parton to explain what makes a public figure recognizable. Her songwriting, business career and presentation are familiar individually. His argument concerns the combination, and he applies it to the parts of his own appearance he would keep even if they stopped performing well online.

• I Offered $10,000 to Anyone Who Could Change My Mind | Ep 1013

  Hormozi invites entrepreneurs to challenge rules he has offered publicly. The chapter at 5:23 concerns which customers to sell to. Another, at 24:16, asks how much a founder should stake on one decision. The debate format gives the challenger a concrete job: find a situation in which following the rule produces a poor result.

• Building a $2,300,000/yr Business for a Stranger in 57 Mins | Ep 1012

  The salon owner charges the same price throughout the week, although her busiest days cluster from Thursday to Saturday. Hormozi asks when the appointments actually fill before discussing a price change. A calendar that looks half empty on average can still have a waiting list for the hours customers want most.