How Anything Scales: Start, Compound, Augment, Leverage, Expand

Our reading notes on Alex Hormozi

• How to Learn Anything Fast | Ep 1011

  Hormozi uses basketball to explain why an instruction such as “get better at business” gives someone little to practice. A coach can observe a free throw and change part of the motion. A manager can give equally precise feedback on a discovery call once the team identifies the action in question.

• How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

  A roofing contractor asks whether a video for a prospective customer should resemble his public YouTube videos. Hormozi walks through the narrower job of a sales video. Explain the proposed work, show a relevant local example and address the questions homeowners routinely ask before someone comes to the house.

• I Offered $10,000 to Anyone Who Could Change My Mind | Ep 1013

  Hormozi invites entrepreneurs to challenge rules he has offered publicly. The chapter at 5:23 concerns which customers to sell to. Another, at 24:16, asks how much a founder should stake on one decision. The debate format gives the challenger a concrete job: find a situation in which following the rule produces a poor result.