Your Closer Is Failing Because of This One Thing

Our reading notes on Alex Hormozi

• Can I Save This Failing Park in 90 Days? | Ep 1008

  While reviewing a summer-camp booking page with an adventure-park owner, Hormozi hits a question the promotional banners have crowded out. A parent needs to understand what happens to their child at the park. He examines the schedule, the parent rating beside the button and which reviews describe this particular experience.

• Alex Hormozi on Becoming a Millionaire, Quieting Your Ego & Forgetting About Legacy

  Howes asks Hormozi about ego, what makes a product better and when to discuss price. Together those questions offer a way to examine a difficult sales conversation. A founder can be proud of the work and still learn that a customer cares about a different result.

• I Offered $10,000 to Anyone Who Could Change My Mind | Ep 1013

  Hormozi invites entrepreneurs to challenge rules he has offered publicly. The chapter at 5:23 concerns which customers to sell to. Another, at 24:16, asks how much a founder should stake on one decision. The debate format gives the challenger a concrete job: find a situation in which following the rule produces a poor result.