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Our reading notes on Alex Hormozi

• How to Price a Service Business So It Actually Makes Money | Ep 1002

  In a conversation about an event service, Hormozi asks how the team separately prices work such as sponsor and vendor management. He proposes a worksheet that turns answers about the scope into a quote. It gives the person preparing a proposal a way to show which responsibility changed the price.

• Building a $2,300,000/yr Business for a Stranger in 57 Mins | Ep 1012

  The salon owner charges the same price throughout the week, although her busiest days cluster from Thursday to Saturday. Hormozi asks when the appointments actually fill before discussing a price change. A calendar that looks half empty on average can still have a waiting list for the hours customers want most.

• How to Learn Anything Fast | Ep 1011

  Hormozi uses basketball to explain why an instruction such as “get better at business” gives someone little to practice. A coach can observe a free throw and change part of the motion. A manager can give equally precise feedback on a discovery call once the team identifies the action in question.