The Downsell Math and How to Build an Offer Worth 10x More | Ep 986

Our reading notes on Alex Hormozi

• How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

  A roofing contractor asks whether a video for a prospective customer should resemble his public YouTube videos. Hormozi walks through the narrower job of a sales video. Explain the proposed work, show a relevant local example and address the questions homeowners routinely ask before someone comes to the house.

• The Offer Creation Part 1

  The accompanying worksheet asks a seller to list problems a buyer encounters before and after reaching a goal. It then changes how the help is delivered, including the group size and who does the work. Changing a meeting format can solve a real obstacle while moving labor onto your team.

• I Offered $10,000 to Anyone Who Could Change My Mind | Ep 1013

  Hormozi invites entrepreneurs to challenge rules he has offered publicly. The chapter at 5:23 concerns which customers to sell to. Another, at 24:16, asks how much a founder should stake on one decision. The debate format gives the challenger a concrete job: find a situation in which following the rule produces a poor result.