Building Success on Your Own Terms (on The Learning Leader Show with Ryan Hawk) | Ep 672

Our reading notes on Alex Hormozi

• Building a $2,300,000/yr Business for a Stranger in 57 Mins | Ep 1012

  The salon owner charges the same price throughout the week, although her busiest days cluster from Thursday to Saturday. Hormozi asks when the appointments actually fill before discussing a price change. A calendar that looks half empty on average can still have a waiting list for the hours customers want most.

• How to Make Money With Social Media (My Exact Playbook) | Ep 1005

  Hormozi describes a quarter when broader videos attracted attention while book sales, leads and applications fell. His counterexample is a creator who teaches registered dietitians to bill insurers. Small reach can be entirely appropriate when the problem is that specialized. His own sales comparison gives editors a question to test on their own audience.

• Alex Hormozi on Becoming a Millionaire, Quieting Your Ego & Forgetting About Legacy

  Howes asks Hormozi about ego, what makes a product better and when to discuss price. Together those questions offer a way to examine a difficult sales conversation. A founder can be proud of the work and still learn that a customer cares about a different result.