Publisher transcript
The Art Of The Downsell (Service Sale #1) | Ep 182
The Game with Alex Hormozi ·
Open the original at The Game with Alex Hormozi ↗
Our reading notes on Alex Hormozi
How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004
A roofing contractor asks whether a video for a prospective customer should resemble his public YouTube videos. Hormozi walks through the narrower job of a sales video. Explain the proposed work, show a relevant local example and address the questions homeowners routinely ask before someone comes to the house.
How to Price a Service Business So It Actually Makes Money | Ep 1002
In a conversation about an event service, Hormozi asks how the team separately prices work such as sponsor and vendor management. He proposes a worksheet that turns answers about the scope into a quote. It gives the person preparing a proposal a way to show which responsibility changed the price.
I Offered $10,000 to Anyone Who Could Change My Mind | Ep 1013
Hormozi invites entrepreneurs to challenge rules he has offered publicly. The chapter at 5:23 concerns which customers to sell to. Another, at 24:16, asks how much a founder should stake on one decision. The debate format gives the challenger a concrete job: find a situation in which following the rule produces a poor result.