How Do You Build a Brand? (on Behind the Brand with Bryan Elliot) Pt. 2 - March '22 | Ep 494

Our reading notes on Alex Hormozi

• How to Make Money With Social Media (My Exact Playbook) | Ep 1005

  Hormozi describes a quarter when broader videos attracted attention while book sales, leads and applications fell. His counterexample is a creator who teaches registered dietitians to bill insurers. Small reach can be entirely appropriate when the problem is that specialized. His own sales comparison gives editors a question to test on their own audience.

• How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

  A roofing contractor asks whether a video for a prospective customer should resemble his public YouTube videos. Hormozi walks through the narrower job of a sales video. Explain the proposed work, show a relevant local example and address the questions homeowners routinely ask before someone comes to the house.

• I Offered $10,000 to Anyone Who Could Change My Mind | Ep 1013

  Hormozi invites entrepreneurs to challenge rules he has offered publicly. The chapter at 5:23 concerns which customers to sell to. Another, at 24:16, asks how much a founder should stake on one decision. The debate format gives the challenger a concrete job: find a situation in which following the rule produces a poor result.