Publisher transcript
Why People Don’t Buy Your Offer | Ep 865
The Game with Alex Hormozi ·
Open the original at The Game with Alex Hormozi ↗
Our reading notes on Alex Hormozi
Alex Hormozi on Becoming a Millionaire, Quieting Your Ego & Forgetting About Legacy
Howes asks Hormozi about ego, what makes a product better and when to discuss price. Together those questions offer a way to examine a difficult sales conversation. A founder can be proud of the work and still learn that a customer cares about a different result.
Alex Hormozi: How to Make Offers So Good People Feel Stupid Saying No
About 37 minutes into this conversation, Hormozi uses an agency with a finite onboarding team to explain a credible limit on new work. A buyer can act on the actual next opening. The seller needs to check the schedule before attaching a deadline to the offer.
The Offer Creation Part 1
The accompanying worksheet asks a seller to list problems a buyer encounters before and after reaching a goal. It then changes how the help is delivered, including the group size and who does the work. Changing a meeting format can solve a real obstacle while moving labor onto your team.