How I Would Invest $1000 If I Were In My 20's | Ep 429

Our reading notes on Alex Hormozi

• How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

  A roofing contractor asks whether a video for a prospective customer should resemble his public YouTube videos. Hormozi walks through the narrower job of a sales video. Explain the proposed work, show a relevant local example and address the questions homeowners routinely ask before someone comes to the house.

• How I'd Turn One Event Into $2.5 Million | Ep 1000

  A concierge-practice operator already gets word-of-mouth referrals. Hormozi asks what would make that more repeatable, then examines local events and a possible workshop with an existing professional partner. Their discussion gets down to the minutes a visitor spends at a demonstration and who can offer the next appointment.

• I Offered $10,000 to Anyone Who Could Change My Mind | Ep 1013

  Hormozi invites entrepreneurs to challenge rules he has offered publicly. The chapter at 5:23 concerns which customers to sell to. Another, at 24:16, asks how much a founder should stake on one decision. The debate format gives the challenger a concrete job: find a situation in which following the rule produces a poor result.