Obsessing Over Product: The Key to Going from Good to Great (with Lewis Howes) Pt.1 - June ‘22 | Ep 521

Our reading notes on Alex Hormozi

• How to Make Money With Social Media (My Exact Playbook) | Ep 1005

  Hormozi describes a quarter when broader videos attracted attention while book sales, leads and applications fell. His counterexample is a creator who teaches registered dietitians to bill insurers. Small reach can be entirely appropriate when the problem is that specialized. His own sales comparison gives editors a question to test on their own audience.

• How I Would Build a $10M Service Business (If I Had to Start Over) | Ep 1004

  A roofing contractor asks whether a video for a prospective customer should resemble his public YouTube videos. Hormozi walks through the narrower job of a sales video. Explain the proposed work, show a relevant local example and address the questions homeowners routinely ask before someone comes to the house.

• Alex Hormozi: How to Make Offers So Good People Feel Stupid Saying No

  About 37 minutes into this conversation, Hormozi uses an agency with a finite onboarding team to explain a credible limit on new work. A buyer can act on the actual next opening. The seller needs to check the schedule before attaching a deadline to the offer.