SOCIAL SIGNALPLAYBOOK
SXSW 2024|2024-03-08|Austin, TX

SXSW 2024 Marketing Track — Gary Vaynerchuk's Keynote and Context

South by Southwest's marketing and advertising track included Vaynerchuk's keynote on attention economics as a centerpiece session, drawing one of the largest audiences of the track.

Summary

Vaynerchuk's SXSW 2024 keynote presented his 'attention is the asset' thesis with updated platform data and CPM comparisons. The broader marketing track provided useful context, featuring competing perspectives on brand measurement, privacy regulation, and the cookie deprecation timeline.

Key Moments

  • Keynote presentation of the attention arbitrage thesis with updated data
  • CPM comparison across 8 major platforms
  • Prediction about TikTok Shop's e-commerce trajectory
  • Debate with traditional media buyers during Q&A