Conferences
Brand marketing at SXSW 2024
The SXSW program documents a session on how brands design and measure live event activations. It provides a concrete example from the 2024 marketing program.
The event
to · Austin, TX
An earlier version attributed an attention keynote to Gary Vaynerchuk at this edition. We withdrew that attribution. Our Gary Vaynerchuk SXSW guide links to the 2017 Q&A that SXSW actually published.