Social Media Marketing World 2024|2024-02-12|San Diego, CA
Social Media Marketing World 2024 — Notable Interviews
One of the largest social media marketing conferences, where Vaynerchuk gave a backstage interview that produced his notable LinkedIn prediction.
Summary
Social Media Marketing World 2024 brought together social media practitioners for tactical sessions on platform strategy. Vaynerchuk's appearance was a backstage interview rather than a main stage keynote, but it produced one of his most testable predictions of the year — the LinkedIn organic reach thesis.
Key Moments
- LinkedIn underpriced attention thesis announced
- Specific engagement data shared for LinkedIn vs. other platforms
- Discussion of how long the LinkedIn window would last
- Practical advice for B2B content strategies