Conferences
Ann Handley’s opening keynote at MarketingProfs B2B Forum
MarketingProfs listed Ann Handley for its opening session on November 2. Her subject was the work a B2B audience chooses to spend time with when it can skip a message or ask an assistant.
The event
· Boston, MA
The program pairs Handley with Rory Sutherland and gives each speaker a separate abstract. Use Handley’s session description to identify her argument. The organizer’s October newsletter confirms the edition and dates.