The archive.

Unresolved forecast: The era of 'social media' as we knew it is over; we are now in 'interest media'.

Unresolved forecast: The digital landscape is moving away from broad social media platforms towards more specialized interest-driven communities.

Unresolved forecast: More marketing money will transition from traditional media outlets like TV and outdoor advertising to individual creators and influencers.

Unresolved forecast: Most companies will continue to increase spending on digital marketing, while traditional advertising will decline.

Unresolved forecast: The buying process is increasingly occurring within AI platforms, with AI agents pre-qualifying and comparing options before customers click through to a website.

Unresolved forecast: Content strategies must evolve from solely producing owned media to actively securing mentions on credible third-party platforms to enhance visibility in AI-driven environments.

Unresolved forecast: The assertion is that half of all companies will need to adopt new leadership styles due to the ineffectiveness of traditional management in the AI era.

Unresolved forecast: More marketing money will shift from traditional media (TV, outdoor) to individual creators and influencers.

Unresolved forecast: The marketing mix, particularly the allocation between working and non-working dollars, will undergo a fundamental transformation.

Unresolved forecast: The future of marketing reporting will transition from a traditional bottom-up approach focused on traffic and revenue to a top-down outcomes-first methodology, positioning those…

Unresolved forecast: The nature of marketing work will fundamentally shift, with human teams managing AI-driven workflows rather than executing tasks manually.

Unresolved forecast: The prediction states that in the private market, informed buyers will have the upper hand due to a shift in leverage towards motivated sellers.

Unresolved forecast: The winning marketing strategy in 2026 will prioritize establishing trust across multiple platforms rather than focusing solely on ranking in search results.

Unresolved forecast: Marketing budgets will increasingly favor individual creators and influencers over traditional media channels like television and outdoor advertising.

Unresolved forecast: Google is streamlining its paid search offerings by integrating various campaign types into its AI Max product, which emphasizes automation.

Unresolved forecast: The future of marketing reporting will prioritize outcomes over traditional metrics, positioning those who adapt as key growth drivers.

Unresolved forecast: AI will prioritize recency in evaluating authority, making consistent, recent activity essential.

Unresolved forecast: Future marketing success necessitates a comprehensive optimization strategy across multiple channels rather than focusing solely on SEO.

Unresolved forecast: The internet is moving towards more authentic, uncurated content and away from highly polished productions.

Unresolved forecast: Companies will increasingly invest in more local AI infrastructure (e.g., computers) to run models locally, rather than solely relying on cloud services.

Unresolved forecast: The internet is shifting from polished, scripted content to more authentic, uncurated expressions.

Unresolved forecast: The internet is shifting towards more authentic, uncurated content instead of polished productions.

Unresolved forecast: The internet will increasingly prioritize authentic, uncurated content over polished productions.

Unresolved forecast: The assertion is that as AI increasingly facilitates discovery, the middle funnel of consideration in marketing will contract.