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Insights

YouTube SEO: The New Top of Funnel

While most brands fight over marginal gains in text organic search, YouTube—the second largest search engine—remains astonishingly under-optimized for informational intent workflows.

Insights

YouTube Shorts: The Top-of-Funnel AI Arbitrage

YouTube's algorithm aggressively pushes Shorts to net-new non-subscribers at a rate drastically higher than long-form content, making it the most potent top-of-funnel discovery engine.

Insights

Zero-Click Search Is the New Reality

Rand Fishkin's definitive research-backed argument that the majority of Google searches now end without a click — and why brands that built their entire growth infrastructure on Google-sourced clicks…